Tag Archive: social media


So, your business is on a tight marketing budget and you want to leverage Social Media.  Know going in that it is comparable to entering the bear cave with a club and flashlight.  Neither will help, you need better tools.

Where to start?  Well, that actually depends on your goals and strategy.  Techsnoop is here to tell you where not to start.  Don’t buy Twitter followers or Facebook Likes.  These are bogus accounts set up by spammers with automated tools and they do not give you credibility.  The entire point of social media is to establish yourself as reliable and trustworthy in your field.  Having spammers on your accounts opens up your followers and fans to spammers as they now can access them.

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The latest trend in marketing and social media is the rise of user multi-screening.   Tech Crunch says more customers are using several screens together for a richer information experience.  For instance, a customer may start looking up a product on their smartphone and continue the purchase on a PC or laptop.

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social mediaWhy blog?

Many small business owners and freelancers are confused by the multitude of social media options and how it can increase their reach.  Blogging is one way to increase the reach of any business provided the blog offers useful information presented in an engaging way.

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Branding is a complex process that involves a number of people and trial and error.  However if you are a small business start up you likely do not have funds to hire professional branding firms or to undertake extensive market research.

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Techsnoop has moved!

Find all the new Techsnoop’s Helper news, tutorials, reviews and Freebies at www.techsnoopshelper.com.  Don’t miss out, go now and bookmark the site and sign up to get the updates.  Users will be redirected to the new site after next week.  In the meantime, check out the latest post below.

If you are a freelance designer or small business, time is premium and you may not have time to make every little detail of your web site or social media pages.  Techsnoop is here to help with a list of free icon downloads that will spice up your pages with a professional look with no extra effort on your part.   Read More…

Ever wonder why ads you see while browsing the web are for items you recently looked at?  Ever had an account hijacked by spammers?  Does fear of identity theft prevent you from using the web’s most powerful features or getting bargains online?  Techsnoop is here to help with a little education and ammunition.

Computers are tracked by IP (internet protocol) addresses which are generated by your computer or assigned by you internet provider (ISP).  This address can give general location information and more specific browsing history to those with access.  Who has access?  Your ISP, the government, marketers and even hackers.

Unless you take specific steps to block tracking, assume everything you do and say online is public.  Yes, Facebook, Twitter, Google and other sites have privacy policies but these policies do not protect you from marketing and tracking companies who profit from your browsing activity statistics or from hackers.

Using strong passwords, a great firewall and antivirus and regularly changing passwords is a great way to block hackers.  But what about marketing and tracking companies?  Blocking this activity will require additional steps to secure your privacy.

Turn off cookies in your computer to keep sites from tracking you.  This step also clears out any “keep me logged in” sites as they use cookies to do this.  Set your browser to clear your history on shutting down your computer.  Again, this has drawbacks if you visit the same sites daily.  Also turn off auto-complete for logging in on sites, especially if you are using a shared or public computer.  All settings are in your browser settings or options.

Use a proxy server service which routes your browsing through anonymous servers so activity cannot be traced to your computer.  Proxy.org has a list of good ones or use a VPN (virtual private network) like Hotspot Shield which comes in a free or paid version.  Or use a browser plugin like Do Not Track.  which is compatible with all major browsers and notifies you if a site is trying to track you.  The option to allow becomes yours, giving you more complete control.

If you frequently surf on computers that are shared or public or use public Wi-Fi, you may want to use a software that is kept on a USB drive.  This means it is portable and can be used anywhere.

SurfEasy is a tiny flash drive for your USB port that plugs into your computer and launches a browser.  It is password protected and already configured for privacy.  A great option for the tech-impaired.  It costs $59.99 and will mask your IP address and use a proxy network.

If you need a free solution, use Tails, a software you can download on your own flash drive and run on any computer anywhere.

Which ever solution you choose, know your privacy options online to keep your information secure.  Happy Surfing!

Techsnoop just participated in the Chase/LivingSocial grant challenge.  This event was entirely social media driven in that all entrants had to receive a number of votes from Facebook users to get to the review process.  The event was also a great way to evaluate the power and response of the various social media platforms.

Techsnoop utilized four platforms in total; Facebook, Twitter, Google+ and WordPress blog to request votes.  Although evaluation was not the intent of the challenge, Techsnoop can unequivocally state that Twitter was hands down, the most effective venue.  Facebook reached more people, but the responders were 80% Twitter users.  And not all respondents were followers, the entire Twitter community joined in to help boost businesses they had never heard of into the voting process.

What does this mean for your business?  Well, if you have a message or product you need action on, Twitter is clearly the platform to utilize.  Facebook and Google+ users seem to just cruise content without taking action.  Blog readers may not review the post in a timely fashion.  But Twitter is an immediate, actionable platform where users tend to act on requests and information.

Perhaps it is the very brevity of the messages that drives the rush to act, or maybe it is that posts fly by so quickly that users know they cannot come back to the post later.  Whatever the reason, if your business needs action, use Twitter to get the word out.

Take it from Techsnoop, Tweeps Rock.

We are at the final day of voting in the Mission Small Business event.  DKemp Designs needs more votes to be in the final running.  Please note; you may vote for more than one business.  Each business must have 250 votes to be reviewed, the votes do not determine the winners.

Please show support for DKemp Designs and any businesses that have less than 250 votes.  We are looking to leverage the power of Social Media for something fantastic.  Up to 12 businesses will have the opportunity to buy goods and services from you and hire some of the great talent currently languishing untapped.  If you want to improve the economy, go vote now.

Login with Facebook, put in the business name and vote.  Please share on your page to get others to vote also.

Thanks to everyone.

Major thanks to those who voted for us so far in the Mission: Small Business challenge;

@FederalGear, PeekabooPictures.Com, Alan Bouda@WildAls, @CowAndLizard, REAL DEAL@REALDEAL7786, Webics Web Design, FamilyMint, Dr. Quinn Weight Loss, Rock Me! Made with love in the USA.  These businesses are using the power of Social Media to improve the economy and their community.  If you haven’t voted yet in this program, please go to Mission: Small Business, sign in with your Facebook login and vote for small business today.

Search by your state and vote for anyone who has less than 250 votes.  While you’re at it, stop by DKemp Designs and vote for us.  Let’s leverage Social Media to change our communities.

Thanks, Techsnoop.

Kismet is a Turkish word meaning fate or destiny.  It usually refers to two or more happenings intersect in a way that seems beneficial.  Right now, Social Media and small business have the opportunity to create kismet for some entrepreneurs.

The great folks at Chase and Living Social are awarding small business grants.  To qualify, a business must be operating for 2 or more years and receive 250 Facebook user votes.

DKemp Designs is in need of all friends to go to Mission Small Business and vote for DKemp Designs, Taylor, Michigan.  You may also vote for other businesses you wish to support.  Please act on this right away, the deadline is June 30, 2012 to get all 250 votes in.

Techsnoop thanks all supporters in advance, and let us know if you are in need of votes also.

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