Tag Archive: Google


The latest trend in marketing and social media is the rise of user multi-screening.   Tech Crunch says more customers are using several screens together for a richer information experience.  For instance, a customer may start looking up a product on their smartphone and continue the purchase on a PC or laptop.

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Techsnoop just participated in the Chase/LivingSocial grant challenge.  This event was entirely social media driven in that all entrants had to receive a number of votes from Facebook users to get to the review process.  The event was also a great way to evaluate the power and response of the various social media platforms.

Techsnoop utilized four platforms in total; Facebook, Twitter, Google+ and WordPress blog to request votes.  Although evaluation was not the intent of the challenge, Techsnoop can unequivocally state that Twitter was hands down, the most effective venue.  Facebook reached more people, but the responders were 80% Twitter users.  And not all respondents were followers, the entire Twitter community joined in to help boost businesses they had never heard of into the voting process.

What does this mean for your business?  Well, if you have a message or product you need action on, Twitter is clearly the platform to utilize.  Facebook and Google+ users seem to just cruise content without taking action.  Blog readers may not review the post in a timely fashion.  But Twitter is an immediate, actionable platform where users tend to act on requests and information.

Perhaps it is the very brevity of the messages that drives the rush to act, or maybe it is that posts fly by so quickly that users know they cannot come back to the post later.  Whatever the reason, if your business needs action, use Twitter to get the word out.

Take it from Techsnoop, Tweeps Rock.

Identity CrisisWell, if you have nothing to do, go on over to Google, login as yourself and click this link;

Who Am I?

You might be surprised to find out how Google views you as opposed to who you really are.  According to Google, I am a 25-34 year old male (see stats below).  This may shock and amaze many people, mostly, my parents, siblings, daughter and granddaughter who know me as a well over 35 year old FEMALE.  Google, you got some ‘splaining to do.

Arts & Entertainment
Arts & Entertainment – Comics & Animation
Arts & Entertainment – Comics & Animation – Comics
Arts & Entertainment – Movies – Action & Adventure Films – Superhero Films
Computers & Electronics – Consumer Electronics
Computers & Electronics – Software – Multimedia Software – Desktop Publishing – Fonts
Computers & Electronics – Software – Multimedia Software – Photo & Video Software
Computers & Electronics – Software – Software Utilities
Hobbies & Leisure – Special Occasions – Weddings
Your demographics
We infer your age and gender based on the websites you’ve visited.
Age: 25-34
Gender: Male

Thanks to Little Huss on the Prarie for the great laugh.

privacyWell, Google has stirred the privacy pot up again. There is no opt out, if you use any Google product, your actions will be tracked. So, what does this portent for Google Search, Gmail and *gasp* YouTube?  Well, if you are surfing online and have something you don’t want anyone to know, you shouldn’t use any Google product or the Chrome browser.  Clearly, Google will be tracking everything and if you have something to hide, it will be available to others.

Now, the privacy policy has no effect on me.  Techsnoop says nothing or goes nowhere online that can’t be defended.  But, Techsnoop understands that some are in different situations.  Advice is this; read all privacy policies of browsers before you use them.  Understand who and under what circumstances your activities may be exposed.  Know how you will be tracked.  And finally, if you are online, live transparently.  Keep your secrets off line.  Technology has always had the potential to expose activity.  This is not new, Google is just stating it simply and clearly.  If you use our product, your information will be monitored.

Big Brother is not watching you yet, he’s just recording you for future viewing.  Think of it as DVR for the Internet and act accordingly.

Happy surfing.

mobile sitesSince mobile browsing is at an all time high and increasing each day, it’s high time you made your site mobile friendly.  If you are a small business on a budget, you can still have a mobile version of your website up and running in a few easy steps.

First up; Duda Mobile.  It just doesn’t get any easier than using Duda Mobile.  A few simple clicks and you have a mobile site.  The drawback is limited ability to optimize the site and no access to the actual code.  But, it is simple, fast and FREE.  So no complaints.

The following have not been tested by me but are worth exploring; Mobeezo, mobiSiteGalore, Zinadoo, onbile, WixMobile,and of course, Google has a free mobile site builder (they have everything don’t they).

I must add that some of these create a mobile version of your existing site, but others require you to choose their template and re-create a version of your site.  The best solution is up to you, but Duda Mobile syncs with your existing site so that your content is always updated.

Since they’re free, you can try them all and see which suits your business best.

Now you have no excuses to not be Productive in 2012!

Yes, I am an addict.  I hope you will take this as a cautionary tale and save yourself.

So, I want to start a blog, but there’s no time.  Well, drop the games use the time to start a blog.  About what?  Well, blog what you know they say.  What I know could fill a library, large library.  But, OK, I know tech.  In fact, I have been dubbed the family Geek.  So, blog about technology, gadgets, resources, reviews and trends.  Got it.  But some stuff I have to say doesn’t fit into the tech category.  Start a new blog about culture, politics and news.

Now the cat wants in on the action.  He has much to say and demands a voice.  Since I have the opposable thumbs, I have to do the typing.  He’s snarky.  Hey, I have a new family addition coming.  Blog about that.  Brain about to explode.  Must add Empire Avenue and Klout to keep up with stats and add followers to Twitter and Facebook.  400 followers, have to keep up and engage.  Send thanks, mentions  and RTs.  Need to organize these, add Crowdbooster, Tweetdeck.

Uhmmm, real life calling, I have customers who need work done.  Tweetdeck keeps popping up to let me know about tweets and mentions.  Made mistake of linking blogs and Twitter to smartphone.  Now, beeps keep coming all day.  Catch up on blogging on the run, what was that great idea?  Can’t recall, start new post, find links make pics and post to Facebook pages.  Oh No, don’t invite me to Google+, I have no time, HELP!.

The shiny new toy is now tarnished, ribbons tattered, wrapping paper shredded.  The buttons are worn and dirty and the toy isn’t so pretty.  But like your favorite teddy bear, I’m compelled to keep dragging it around until all the stuffing is gone and the eyes are lost.  My Intenet love affair has become routine and we take each other for granted.  It wasn’t supposed to be this way, but like all true love, lasting relationships take hard work.

So, now my friends I have to make some hard choices as to which of my playthings will get the hatchet and which will be shined back up to full usefulness.  The toys are all so pretty even now it is hard to choose which to put away.  Help me if you can, if not save yourselves, choose the toys wisely and keep the list small.  Gotta go, Tweets coming through phone.

Click here to read part one.

No matter what business area you are in, you need a website.  Web presence makes your business larger and global immediately, for a relatively small cost.  Factors to consider are cost to build and set up, hosting fees and maintenance of the site.  Maintenance is the area least considered by small businesses.  Everyone knows that Google analytics exist, but few understand that fresh and updated content factor into your search rankings.

If your business is very small and service oriented, you may make do with one of the free template sites until you can afford a web designer.  Keep in mind that you won’t be able to develop a “brand” look with this, but it can quickly get you up and running so that you can market yourself.

Next, learn how to use social media for your business exposure.  If y0u have a Facebook page, you will need a new one for your business with only business related p0sts and commentary.  Invite your friends and family to “like” your page, but hide their posts unless they are responding to your business comments.

Find meaningful tips and content to share on Facebook and Twitter.  There is a wealth of information on optimizing your social media.  Google “how to use Twitter” and see how many listings come up.  Search the Twitter listings by tag or topic and find specialists in your business area.  Follow them, converse with them and mention them.  You will gain knowledge and followers.

Part 3 coming soon.  Missed part one?  Find it here.

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