Tag Archive: Facebook


So, your business is on a tight marketing budget and you want to leverage Social Media.  Know going in that it is comparable to entering the bear cave with a club and flashlight.  Neither will help, you need better tools.

Where to start?  Well, that actually depends on your goals and strategy.  Techsnoop is here to tell you where not to start.  Don’t buy Twitter followers or Facebook Likes.  These are bogus accounts set up by spammers with automated tools and they do not give you credibility.  The entire point of social media is to establish yourself as reliable and trustworthy in your field.  Having spammers on your accounts opens up your followers and fans to spammers as they now can access them.

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Branding is a complex process that involves a number of people and trial and error.  However if you are a small business start up you likely do not have funds to hire professional branding firms or to undertake extensive market research.

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Techsnoop has moved!

Find all the new Techsnoop’s Helper news, tutorials, reviews and Freebies at www.techsnoopshelper.com.  Don’t miss out, go now and bookmark the site and sign up to get the updates.  Users will be redirected to the new site after next week.  In the meantime, check out the latest post below.

If you are a freelance designer or small business, time is premium and you may not have time to make every little detail of your web site or social media pages.  Techsnoop is here to help with a list of free icon downloads that will spice up your pages with a professional look with no extra effort on your part.   Read More…

Techsnoop just participated in the Chase/LivingSocial grant challenge.  This event was entirely social media driven in that all entrants had to receive a number of votes from Facebook users to get to the review process.  The event was also a great way to evaluate the power and response of the various social media platforms.

Techsnoop utilized four platforms in total; Facebook, Twitter, Google+ and WordPress blog to request votes.  Although evaluation was not the intent of the challenge, Techsnoop can unequivocally state that Twitter was hands down, the most effective venue.  Facebook reached more people, but the responders were 80% Twitter users.  And not all respondents were followers, the entire Twitter community joined in to help boost businesses they had never heard of into the voting process.

What does this mean for your business?  Well, if you have a message or product you need action on, Twitter is clearly the platform to utilize.  Facebook and Google+ users seem to just cruise content without taking action.  Blog readers may not review the post in a timely fashion.  But Twitter is an immediate, actionable platform where users tend to act on requests and information.

Perhaps it is the very brevity of the messages that drives the rush to act, or maybe it is that posts fly by so quickly that users know they cannot come back to the post later.  Whatever the reason, if your business needs action, use Twitter to get the word out.

Take it from Techsnoop, Tweeps Rock.

We are at the final day of voting in the Mission Small Business event.  DKemp Designs needs more votes to be in the final running.  Please note; you may vote for more than one business.  Each business must have 250 votes to be reviewed, the votes do not determine the winners.

Please show support for DKemp Designs and any businesses that have less than 250 votes.  We are looking to leverage the power of Social Media for something fantastic.  Up to 12 businesses will have the opportunity to buy goods and services from you and hire some of the great talent currently languishing untapped.  If you want to improve the economy, go vote now.

Login with Facebook, put in the business name and vote.  Please share on your page to get others to vote also.

Thanks to everyone.

Major thanks to those who voted for us so far in the Mission: Small Business challenge;

@FederalGear, PeekabooPictures.Com, Alan Bouda@WildAls, @CowAndLizard, REAL DEAL@REALDEAL7786, Webics Web Design, FamilyMint, Dr. Quinn Weight Loss, Rock Me! Made with love in the USA.  These businesses are using the power of Social Media to improve the economy and their community.  If you haven’t voted yet in this program, please go to Mission: Small Business, sign in with your Facebook login and vote for small business today.

Search by your state and vote for anyone who has less than 250 votes.  While you’re at it, stop by DKemp Designs and vote for us.  Let’s leverage Social Media to change our communities.

Thanks, Techsnoop.

Kismet is a Turkish word meaning fate or destiny.  It usually refers to two or more happenings intersect in a way that seems beneficial.  Right now, Social Media and small business have the opportunity to create kismet for some entrepreneurs.

The great folks at Chase and Living Social are awarding small business grants.  To qualify, a business must be operating for 2 or more years and receive 250 Facebook user votes.

DKemp Designs is in need of all friends to go to Mission Small Business and vote for DKemp Designs, Taylor, Michigan.  You may also vote for other businesses you wish to support.  Please act on this right away, the deadline is June 30, 2012 to get all 250 votes in.

Techsnoop thanks all supporters in advance, and let us know if you are in need of votes also.

Social Media can be a daunting maze for the new small business owner.  With all the details of starting a business and actually providing service to customers, who has time to learn how to connect on the myriad platforms?

To simplify things, Techsnoop has gathered some basic steps to go over when deciding when, how and how much to jump into the social media pool.

First, develop a social strategy by deciding where your target market will spend the most time.  You can find out general demographic information on the various platforms here

Next, decide what you are willing or able to offer your audience.  People need a compelling reason to follow you.  Great expert content is one reason, but you may not have the time to put this together.  Instead, maybe offer discount codes for newsletter signups or Facebook likes.  Be sure to put an expiration date or time limit on any coupons or discounts.  Also, have an online privacy policy in place with website security.  Whatever you offer, make sure your audience will want it.

Finally, remember that social media is about socializing.  If you don’t interact with followers, they won’t interact with you.  They may not drop you, but they may ignore your content.  Having 200,000 followers or friends is useless if only 3 of them actually read what you are offering.  Ask questions, request feedback and give shout outs to those who help you or provide great content.

It used to be enough to just have a Social Media presence, now you must engage your followers and offer them something they want.  If this post helps your small business, leave a comment.

Stay tuned to Techsnoop for great social media tools to keep you organized.

Now get social!

If you have not heard, LinkedIn was recently hacked and some passwords were posted on a hacker site.  LinkedIn has responded very well, but this is an opportunity to take the time to change all of your social networking passwords.  Additionally, download AVG Linkscanner, a free software that alerts you if a link you click on is a potential threat.

To make your password more secure;

  • Use something you have not used in the past
  • Use a combination of letters and numbers
  • Use a capital letter
  • Use one special character if allowed
  • Don’t share your passwords.
  • Don’t use your name or children or spouse names.

Online security is vital.  One small intrusion can create problems from your computer being used to route spam to depleting your life savings.

Make changing passwords part of your spring cleaning routine.  Or, use daylight savings time changes to cue you to update passwords.  Have one type of password for low level sites such as Facebook and Twitter and a much more complicated password system for online banking or personal information sites.

Surf Safely!

Techsnoop

Social media takes a hit again with the announcement that a couple with an 8-month old baby were murdered for un-friending someone on Facebook.  While all of the details are not known yet, the couple unfriended a single woman whose father and cousin then went and executed the couple with a gunshot to the head.  While the mother was holding the baby.  The baby was not harmed, but is now without parents over someone being “unfriended”.

Let’s face it.  They weren’t friends at all to begin with.

There is no circumstance where the act of taking someone off your Facebook page should lead to violence.  Social media is a tool to keep up with activities and events of your friends.  With Facebook, you may connect with people you don’t know well, or at all, through the games.  This is an area that Facebook needs to address.  While there are several levels of privacy settings, I personally don’t find them sufficient.

With the level of programming available today, it should be a simple matter to have a completely separate profile for gaming associates who only get game updates and no personal information.  Such a category would eliminate the grey area between actual friend and casual acquaintance.  Since this group would not have access to your truly personal information such as address, age, location and phone, it narrows the opportunity for personal space intrusions.

That said, please take every precaution to customize your privacy settings.  Choose carefully who can see your posts, and personal information.  When in doubt, do not accept the friend request.  True friends do not commit violence against each other.  Treat social media as a large public nightclub.  You have your friends you came with and everyone else is suspect.  Don’t turn your back on them.

Surf safely.

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