Tag Archive: YouTube


So, your business is on a tight marketing budget and you want to leverage Social Media.  Know going in that it is comparable to entering the bear cave with a club and flashlight.  Neither will help, you need better tools.

Where to start?  Well, that actually depends on your goals and strategy.  Techsnoop is here to tell you where not to start.  Don’t buy Twitter followers or Facebook Likes.  These are bogus accounts set up by spammers with automated tools and they do not give you credibility.  The entire point of social media is to establish yourself as reliable and trustworthy in your field.  Having spammers on your accounts opens up your followers and fans to spammers as they now can access them.

Read more…

Techsnoop loves all things tech and Sci-Fi so finding the pilot for the web series Tether is like an early Christmas present.  While the entire story arc has not been revealed, it is a post-apocalyptic Earth-based story with many mysteries that can be revealed slowly.  All the best elements for a great series.  Read more…

Techsnoop has moved!

Find all the new Techsnoop’s Helper news, tutorials, reviews and Freebies at www.techsnoopshelper.com.  Don’t miss out, go now and bookmark the site and sign up to get the updates.  Users will be redirected to the new site after next week.  In the meantime, check out the latest post below.

If you are a freelance designer or small business, time is premium and you may not have time to make every little detail of your web site or social media pages.  Techsnoop is here to help with a list of free icon downloads that will spice up your pages with a professional look with no extra effort on your part.   Read More…

This is a tale of hubris run amok.  Apple has lost some of their glamour.

Massive patent lawsuits, manufacturing woes, public image hits, actual customer dissatisfaction and loss of focus have left the giant stumbling.  And now, their advertising is lame.  These commercials are not bad per se, but they lack the focus that creates genuine desire for a product.  They fail on selling the service aspect by depicting the potential customer as idiots.  But you judge.  Let us know what you think in the comments.

The great guys at HISHE have done it again for your laugh out loud fun.  Happy weekend.

The Avengers

Prometheus

Comic-Con

Here is a great way to create a 3D space background in Adobe After Effects.  Backgrounds are the glue that holds scenes together when creating videos and effects.  If your background is fantastic, your entire project looks better.

Happy Wednesday

InDesign is a great tool for Graphic Designers, making it possible to create great projects for digital and print projects.  Adobe has spiced up the latest version of Creative Suite software with great new features.

Now with InDesign you can create PDF forms without switching to Acrobat.  Your form fields are created directly in InDesign and exported to a usable PDF form.  Additionally there is a new Content Collector feature that allows you to quickly reuse all the content in an InDesign document on other pages or in completely different documents.  The content can be linked or not to automatically update when the original is changed or keep original formatting.  You can even create groupings of content that can be reused together as a group.

Grab a cup of coffee or Coke and take a look.

Happy Sunday, everyone.  DKemp Designs has launched their Animation Studio and the first demo is available on the dkempdesigns YouTube channel.  First look is below.  Please let us know what you think in the comments.

Happy Thursday!  Techsnoop doesn’t want you to get rusty so we have gathered up some great tutorials to help you in moving to responsive site building and creating mobile apps.  And, if you need an extra hand, here is a great tutorial on creating a clone of yourself!

Making Responsive CSS for your sites.

Creating Mobile Apps with Adobe CS6

Make Your Own Clone

Social Media can be a daunting maze for the new small business owner.  With all the details of starting a business and actually providing service to customers, who has time to learn how to connect on the myriad platforms?

To simplify things, Techsnoop has gathered some basic steps to go over when deciding when, how and how much to jump into the social media pool.

First, develop a social strategy by deciding where your target market will spend the most time.  You can find out general demographic information on the various platforms here

Next, decide what you are willing or able to offer your audience.  People need a compelling reason to follow you.  Great expert content is one reason, but you may not have the time to put this together.  Instead, maybe offer discount codes for newsletter signups or Facebook likes.  Be sure to put an expiration date or time limit on any coupons or discounts.  Also, have an online privacy policy in place with website security.  Whatever you offer, make sure your audience will want it.

Finally, remember that social media is about socializing.  If you don’t interact with followers, they won’t interact with you.  They may not drop you, but they may ignore your content.  Having 200,000 followers or friends is useless if only 3 of them actually read what you are offering.  Ask questions, request feedback and give shout outs to those who help you or provide great content.

It used to be enough to just have a Social Media presence, now you must engage your followers and offer them something they want.  If this post helps your small business, leave a comment.

Stay tuned to Techsnoop for great social media tools to keep you organized.

Now get social!

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