So, your business is on a tight marketing budget and you want to leverage Social Media.  Know going in that it is comparable to entering the bear cave with a club and flashlight.  Neither will help, you need better tools.

Where to start?  Well, that actually depends on your goals and strategy.  Techsnoop is here to tell you where not to start.  Don’t buy Twitter followers or Facebook Likes.  These are bogus accounts set up by spammers with automated tools and they do not give you credibility.  The entire point of social media is to establish yourself as reliable and trustworthy in your field.  Having spammers on your accounts opens up your followers and fans to spammers as they now can access them.

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