Category: Social Media


So, your business is on a tight marketing budget and you want to leverage Social Media.  Know going in that it is comparable to entering the bear cave with a club and flashlight.  Neither will help, you need better tools.

Where to start?  Well, that actually depends on your goals and strategy.  Techsnoop is here to tell you where not to start.  Don’t buy Twitter followers or Facebook Likes.  These are bogus accounts set up by spammers with automated tools and they do not give you credibility.  The entire point of social media is to establish yourself as reliable and trustworthy in your field.  Having spammers on your accounts opens up your followers and fans to spammers as they now can access them.

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The latest trend in marketing and social media is the rise of user multi-screening.   Tech Crunch says more customers are using several screens together for a richer information experience.  For instance, a customer may start looking up a product on their smartphone and continue the purchase on a PC or laptop.

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social mediaWhy blog?

Many small business owners and freelancers are confused by the multitude of social media options and how it can increase their reach.  Blogging is one way to increase the reach of any business provided the blog offers useful information presented in an engaging way.

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Techsnoop has moved!

Find all the new Techsnoop’s Helper news, tutorials, reviews and Freebies at www.techsnoopshelper.com.  Don’t miss out, go now and bookmark the site and sign up to get the updates.  Users will be redirected to the new site after next week.  In the meantime, check out the latest post below.

If you are a freelance designer or small business, time is premium and you may not have time to make every little detail of your web site or social media pages.  Techsnoop is here to help with a list of free icon downloads that will spice up your pages with a professional look with no extra effort on your part.   Read More…

Techsnoop just participated in the Chase/LivingSocial grant challenge.  This event was entirely social media driven in that all entrants had to receive a number of votes from Facebook users to get to the review process.  The event was also a great way to evaluate the power and response of the various social media platforms.

Techsnoop utilized four platforms in total; Facebook, Twitter, Google+ and WordPress blog to request votes.  Although evaluation was not the intent of the challenge, Techsnoop can unequivocally state that Twitter was hands down, the most effective venue.  Facebook reached more people, but the responders were 80% Twitter users.  And not all respondents were followers, the entire Twitter community joined in to help boost businesses they had never heard of into the voting process.

What does this mean for your business?  Well, if you have a message or product you need action on, Twitter is clearly the platform to utilize.  Facebook and Google+ users seem to just cruise content without taking action.  Blog readers may not review the post in a timely fashion.  But Twitter is an immediate, actionable platform where users tend to act on requests and information.

Perhaps it is the very brevity of the messages that drives the rush to act, or maybe it is that posts fly by so quickly that users know they cannot come back to the post later.  Whatever the reason, if your business needs action, use Twitter to get the word out.

Take it from Techsnoop, Tweeps Rock.

Happy Sunday, everyone.  DKemp Designs has launched their Animation Studio and the first demo is available on the dkempdesigns YouTube channel.  First look is below.  Please let us know what you think in the comments.

We are at the final day of voting in the Mission Small Business event.  DKemp Designs needs more votes to be in the final running.  Please note; you may vote for more than one business.  Each business must have 250 votes to be reviewed, the votes do not determine the winners.

Please show support for DKemp Designs and any businesses that have less than 250 votes.  We are looking to leverage the power of Social Media for something fantastic.  Up to 12 businesses will have the opportunity to buy goods and services from you and hire some of the great talent currently languishing untapped.  If you want to improve the economy, go vote now.

Login with Facebook, put in the business name and vote.  Please share on your page to get others to vote also.

Thanks to everyone.

Major thanks to those who voted for us so far in the Mission: Small Business challenge;

@FederalGear, PeekabooPictures.Com, Alan Bouda@WildAls, @CowAndLizard, REAL DEAL@REALDEAL7786, Webics Web Design, FamilyMint, Dr. Quinn Weight Loss, Rock Me! Made with love in the USA.  These businesses are using the power of Social Media to improve the economy and their community.  If you haven’t voted yet in this program, please go to Mission: Small Business, sign in with your Facebook login and vote for small business today.

Search by your state and vote for anyone who has less than 250 votes.  While you’re at it, stop by DKemp Designs and vote for us.  Let’s leverage Social Media to change our communities.

Thanks, Techsnoop.

Kismet is a Turkish word meaning fate or destiny.  It usually refers to two or more happenings intersect in a way that seems beneficial.  Right now, Social Media and small business have the opportunity to create kismet for some entrepreneurs.

The great folks at Chase and Living Social are awarding small business grants.  To qualify, a business must be operating for 2 or more years and receive 250 Facebook user votes.

DKemp Designs is in need of all friends to go to Mission Small Business and vote for DKemp Designs, Taylor, Michigan.  You may also vote for other businesses you wish to support.  Please act on this right away, the deadline is June 30, 2012 to get all 250 votes in.

Techsnoop thanks all supporters in advance, and let us know if you are in need of votes also.

Twitter UnfollowEvery Social Media platform has its own rules and accepted practices.  Some of these are spelled out by the platform owners, but some norms are developed over time by the users.  Once developed, accepted behavior is rewarded by followers and unacceptable behavior gets you labeled annoying or a spammer.

Techsnoop has recently noted a disturbing trend on Twitter.  The practice of users following a large number of people, then unfollowing them after they follow back.  This seems to be especially true of some small businesses.

Techsnoop has no objection to people or companies not following back when they are followed.  Some followers may not fit into your niche or strategy.  Unfollowing as a means to clean up your feed is also acceptable.  If you don’t engage with some followers you may want to add others that you will engage with.  But following someone just for a follow, then unfollowing them after they follow you is just rude.  If you want new followers, either post interesting content that will get retweeted and gather followers, or be prepared to follow those you engage with a follow first through the long term.

There are several ways to grow your Twitter audience.

  • Have strong and engaging content or offer freebies that others will want to stay up to date with.
  • Buy followers from one of the many, many services on Twitter.  This can backfire as most of the “purchased” followers will not have engaging content and will not care about yours.  Anyone selling their follows is probably not the quality engagement you need.
  • Build steady growth of quality followers by offering engaging content, being interested in those who follow you and seeking out others on Twitter who have the same or compatible interests.

This last method will not gain you 10,000 followers in one week, but your followers will be better quality and engage with you on a higher level.  Slow and steady is also more time consuming, but like anything worth having, is worth the rewards.

Please, please don’t follow/unfollow to gather users.  Not only is it rude, if you gain a reputation for this behavior, it can ruin your Social Cred.

Surf Nicely.

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