Tag Archive: small business


When making out your Christmas shopping list, keep in mind what values your dollars support.  If you support processes that cripple the economy, you are creating an economy that will cripple your children.

That said, take a few minutes to research the items on your family’s gift lists.  For instance, much was made during the election of jobs being outsourced to China.  One of China’s biggest manufacturing firms is Foxconn who makes tablets for Apple.  Read More…

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So, your business is on a tight marketing budget and you want to leverage Social Media.  Know going in that it is comparable to entering the bear cave with a club and flashlight.  Neither will help, you need better tools.

Where to start?  Well, that actually depends on your goals and strategy.  Techsnoop is here to tell you where not to start.  Don’t buy Twitter followers or Facebook Likes.  These are bogus accounts set up by spammers with automated tools and they do not give you credibility.  The entire point of social media is to establish yourself as reliable and trustworthy in your field.  Having spammers on your accounts opens up your followers and fans to spammers as they now can access them.

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social mediaWhy blog?

Many small business owners and freelancers are confused by the multitude of social media options and how it can increase their reach.  Blogging is one way to increase the reach of any business provided the blog offers useful information presented in an engaging way.

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Techsnoop loves all things tech and Sci-Fi so finding the pilot for the web series Tether is like an early Christmas present.  While the entire story arc has not been revealed, it is a post-apocalyptic Earth-based story with many mysteries that can be revealed slowly.  All the best elements for a great series.  Read more…

Branding is a complex process that involves a number of people and trial and error.  However if you are a small business start up you likely do not have funds to hire professional branding firms or to undertake extensive market research.

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Techsnoop has moved!

Find all the new Techsnoop’s Helper news, tutorials, reviews and Freebies at www.techsnoopshelper.com.  Don’t miss out, go now and bookmark the site and sign up to get the updates.  Users will be redirected to the new site after next week.  In the meantime, check out the latest post below.

If you are a freelance designer or small business, time is premium and you may not have time to make every little detail of your web site or social media pages.  Techsnoop is here to help with a list of free icon downloads that will spice up your pages with a professional look with no extra effort on your part.   Read More…

There is no argument that Adobe stepped up their game with CS6 release of design tools.  InDesign, in particular has received some great updates and tweaks.  With Liquid Layout, you can quickly change the size of a current design to fit a new device or layout type.

Adaptive Design helps you link content and create alternate layouts from the start of a design.  It allows the designer to adapt for any contingency up front and save design time later.  Both of these tools can save pain and time when working to meet publishing deadlines in the graphic design world.  And working quickly and painlessly is one of Techsnoop’s favorite things.

Grab a Coke or coffee cup and take a quick look.

Techsnoop just participated in the Chase/LivingSocial grant challenge.  This event was entirely social media driven in that all entrants had to receive a number of votes from Facebook users to get to the review process.  The event was also a great way to evaluate the power and response of the various social media platforms.

Techsnoop utilized four platforms in total; Facebook, Twitter, Google+ and WordPress blog to request votes.  Although evaluation was not the intent of the challenge, Techsnoop can unequivocally state that Twitter was hands down, the most effective venue.  Facebook reached more people, but the responders were 80% Twitter users.  And not all respondents were followers, the entire Twitter community joined in to help boost businesses they had never heard of into the voting process.

What does this mean for your business?  Well, if you have a message or product you need action on, Twitter is clearly the platform to utilize.  Facebook and Google+ users seem to just cruise content without taking action.  Blog readers may not review the post in a timely fashion.  But Twitter is an immediate, actionable platform where users tend to act on requests and information.

Perhaps it is the very brevity of the messages that drives the rush to act, or maybe it is that posts fly by so quickly that users know they cannot come back to the post later.  Whatever the reason, if your business needs action, use Twitter to get the word out.

Take it from Techsnoop, Tweeps Rock.

Happy Sunday, everyone.  DKemp Designs has launched their Animation Studio and the first demo is available on the dkempdesigns YouTube channel.  First look is below.  Please let us know what you think in the comments.

We are at the final day of voting in the Mission Small Business event.  DKemp Designs needs more votes to be in the final running.  Please note; you may vote for more than one business.  Each business must have 250 votes to be reviewed, the votes do not determine the winners.

Please show support for DKemp Designs and any businesses that have less than 250 votes.  We are looking to leverage the power of Social Media for something fantastic.  Up to 12 businesses will have the opportunity to buy goods and services from you and hire some of the great talent currently languishing untapped.  If you want to improve the economy, go vote now.

Login with Facebook, put in the business name and vote.  Please share on your page to get others to vote also.

Thanks to everyone.

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