This is a tale of hubris run amok.  Apple has lost some of their glamour.

Massive patent lawsuits, manufacturing woes, public image hits, actual customer dissatisfaction and loss of focus have left the giant stumbling.  And now, their advertising is lame.  These commercials are not bad per se, but they lack the focus that creates genuine desire for a product.  They fail on selling the service aspect by depicting the potential customer as idiots.  But you judge.  Let us know what you think in the comments.

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