With the daily release of new gadgets and software, how do you wade through the pool to choose what to spend your limited entrepreneur dollars on?

First, know that any items purchased must suit your personal and business needs.  As an entrepreneur,  you don’t have the luxury of separating work and family.  Particularly with freelance or start up businesses, you are always at work.  There is no “off” time.  Either you are working, meeting clients, marketing or thinking up ideas.  If you don’t spend time on all these activities, you won’t be successful.

So your tech has to be a multi-tasking as you are.  At the same time, you don’t have time to get a degree in how to use your tablet.  Quick tip; Sprint will tutor you on your new device and set it up for your specific needs.  Just make a set up appointment when you purchase and you can cut your learning curve to nearly zero.

Second, know what you can give up comfortably.  If the idea of using a touch screen is not appealing, stick with a laptop, netbook and traditional style phone.  Most smartphones and tablets are optimized for touch use only, you can add third-party keyboards, but you may give up some functionality of the device.

Third, consider price.  This is usually the first thing people consider, but if you have a business, buy the best, most up to date tech you can afford.  The upgrade cycle is usually two to three years so you will be stuck with this device for a while.  If the capabilities are already being phased out, no price break will make this a good idea.

Finally, do your foot work.  Don’t just rely on on-line reviews.  Instead, use on-line references to narrow your list then go out to the stores and actually play with the device for a while.  You may end up purchasing on line for a good deal, but make sure you are going to love the item you are entrusting your profitability to.

Advertisements