Well, it had to happen, Sprint is in negotiations to add the Apple iPhone to their line up of products. With the end of AT&Ts lock down of the iPhone, this was a foregone conclusion.  Sprint must keep up with the competition or die as a company.

This will be a boon to those Sprint customers who like Apple products but I don’t see it raising Sprint’s market share by much unless the following issues are addressed.

1. Sprint’s customer service must step up.  Poor support is not what Apple customers are used to or will tolerate.

2. Connection issues.  Verizon has done a better job of making the iPhone perform as a phone than AT&T did, but there are still some fixes needed.  Personally, I would never purchase a phone that did not perform the primary function at peak efficiency.

3. Product overload.  Sprint has a huge portfolio of smartphones now and should begin weeding out some of the lower end models.  Skip the mid range and concentrate on offering basic phones and high end models.  Use sales metrics and customer surveys to see which features are most wanted by Sprint customers.  You have a customer base, utilize it.

 

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